I Move Me
This project was commissioned by Green Room while their were developing the campaign "Play the Unplayable" for Asics Tennis. My job consisted in putting in motion the already existing graphics to share it on social media afterwards.
ROLE: Motion Designer
CLIENT: Asics Tennis
AGENCY: Green Room
The central challenge was bringing energy to the “tape” concept. Because tape stays firmly in place once applied, the animation had to convey that tacky, anchored feeling while allowing the attached elements to move in irregular, slightly constrained ways.
