Re-Nutriv Diamond Brilliance Soft Creme
A captivating campaign featuring Estee Lauder's flagship product; Re-Nutriv Diamond Brilliance Soft Creme. This skincare gem holds the promise of turning back time, and its campaign aims to showcase its transformative power.
ROLE: Creative Director, Art Director
CLIENT: Estee Lauder
AGENCY: Resn
The Power of Active Age Reversal
The product emerges as the hero, a beacon of light that symbolizes its remarkable age-reversing properties. The narrative weaves around the concept of enhancing skin's active lifespan and rejuvenating key youth markers, while emphasizing the luxurious essence embodied by the product. This enchanting journey embraces a world of timeless beauty.
A Journey of Timeless Beauty
Light was used to symbolise the product’s transformative rejuvenating properties, creating a harmonious synthesis between the themes of luxury and science. The visuals were designed to create a sense of wonder and intrigue, with the product illuminated at the heart of a radiant, energy-filled grid.
THE ORB
Sirtuin orbs represent the source of activation and revitalization of the skin's Sirtuin proteins. They symbolize the product's ability to activate and rejuvenate the skin at a cellular level, helping reverse signs of aging. As the orbs glow with an otherworldly brilliance, they charge a grid with a pulsating energy, The grid awakens and comes alive, illuminating the surrounding space - it becomes a gateway to transformation, a portal through which the product's power flows, activating the very essence of renewal
