A captivating campaign featuring Estee Lauder's flagship product; Re-Nutriv Diamond Brilliance Soft Creme.
This skincare gem holds the promise of turning back time, and its campaign aims to showcase its transformative power.
ROLE: Creative Director, Art Director
CLIENT: Estee Lauder
AGENCY: Resn
A Journey of Timeless Beauty
Light was used to symbolize the product’s transformative rejuvenating properties, creating a harmonious synthesis between the themes of luxury and science. The visuals were designed to create a sense of wonder and intrigue, with the product illuminated at the heart of a radiant, energy-filled grid.
The Orb
Sirtuin orbs represent the source of activation and revitalization of the skin's Sirtuin proteins. They symbolize the product's ability to activate and rejuvenate the skin at a cellular level, helping reverse signs of aging. As the orbs glow with an otherworldly brilliance, they charge a grid with a pulsating energy, The grid awakens and comes alive, illuminating the surrounding space - it becomes a gateway to transformation, a portal through which the product's power flows, activating the very essence of renewal
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