Adidas
Adidas

Home Team

Home Team

It was at the start of 2020. Remember the plans we had? But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk.

The #hometeam campaign started out as a way to keep adidas and Reebok communities healthy, active, and connected.

ROLE: Senior Motion Designer

CLIENT: Adidas

Over the course of a few weeks, adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history.

Over the course of a few weeks, adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history.

The Creator U Class video series are classes that aim to bring insights from some of the most intriguing and informed characters in the adidas community.

Next Project

P

(

Planet Virus

)

Healthcare

Healthcare

Discover the project

Planet Virus

A learning experience around the pandemic. With the aim to further educate and inspire people to understand and learn about the COVID 19 pandemic, and how to possibly prevent a new one.

Health House