Clinique
Clinique

Smart Serum Clinical Repair

Smart Serum Clinical Repair

An advanced, dermatologist-developed anti-aging treatment designed to visibly reduce lines and wrinkles through a triple-action formula.

ROLE: Creative Director, Art Director

CLIENT: Estee Lauder

AGENCY: Resn

The proposed art direction conveys the transformative power of technology on the human form by balancing hi-tech and organic materials. We invite the viewer to analyse and appreciate the deeper concepts at play and the potential for transcendence through innovation.

The proposed art direction conveys the transformative power of technology on the human form by balancing hi-tech and organic materials. We invite the viewer to analyse and appreciate the deeper concepts at play and the potential for transcendence through innovation.

By incorporating a mix of hi-tech and natural materials and textures in the CGI elements to find a balance between the two. The use clean, sleek textures will emphasize the hi-tech aspect and textured surfaces to add a sense of realism and naturalness.

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Home Team

During the lockdown in 2020 Adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment.

Adidas